We all know the value of a good first impression. Instagram is no exception. So it’s important to have a slaying Instagram bio that draws in users and encourages them to follow you. Writing good Instagram bios might seem straightforward, but it actually requires a lot of thought!

A slaying Instagram bio should tell someone who you are and what you do in short words. Instagram only allows 150 characters in the profile, so creativity is a must to get your message across.

If you want to spruce up your Instagram bio, here are some suggestions to consider.


The first step to creating good Instagram bios is making sure that your username name is catchy and easy to remember. Seems obvious right? Wrong! Your name should give people a hint as to what you do. Don’t use funny spellings, odd words, unnecessary abbreviations. It’s your business and your brand. Make this section representative of that.


The only place on Instagram where you can place a clickable link is in your bio. Include your website URL, landing page, blog page, or other links in this section. The simple act of including a call-to-action in your Instagram bio and inviting your audience to comment or engage can go a very long way it when it comes to driving more engagement on your posts. Including a link in your bio also shows users that you are a credible business. This encourages people to followyiur link to learn more about you. 


Don’t forget these fun and colorful elements!  Emojis can make any text hundreds time more attractive and helps your bio look more aesthetically pleasing and helps reinforce what you’re all about. Emojis also break up a normally boring bio of text and draws the person's eye in.


Writing a good Instagram bio doesn’t mean writing an article. Yes, you want to impress your audience, they should be aware how awesome you are and your business, but, writing a lengthy bio is not the solution. When you tell people who you are, you’re gambling on whether or not they actually know what that means. Instead, tell people what you do and how you can help them and make yourself relatable. Try thinking of the most important 2-3 keywords that describe your brand or what you do, and work off that as it will give your account more focus and help you connect with followers who want to engage with your content!


No matter what your business is, you’ve got to make it simple for people to contact you and depending on how much engagement you get on your account, it can sometimes be easy to miss a DM or comment. Putting your email on your bio shows a level of professionalism and that you are ready to do business!

In conclusion, having a good Instagram bio is not only beneficial for your Instagram marketing but it will also help your business attract your targeted audience. 

Makeda SmithComment